As many students will know, Johnny Appleseed was an 18th century American pioneer, missionary, and gardener. He was a kind-hearted folk hero with a penchant for apples, which appears to be the only tenuous connection to Apple Inc.
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Then there's the letter that could be seen when the Leopard TextEdit icon was enlarged. Yes, there is an actual letter composed on that icon, and it's Apple's "Think Different" campaign that ran in print and television ads in The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. And they have no respect for the status quo.
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You can quote them, disagree with them, glorify or vilify them. Because they change things. We fully admit to being geeks, as we actually called John Appleseed's number. Although much is made of Steve Jobs' uniform outfit black St. Croix turtle neck, Levi jeans, New Balance trainers it turns out he is not the only senior Apple staffer to stick to the same styling year in and year out. Apple's senior vice president of Industrial Design Jony Ive appears to have worn , if not the same, then the same style of t-shirt in every single Apple intro product video to date.
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For the last ten years, at least. Hey, we're on the same page as Jobs and Ive on this style sheet — if it ain't broke, don't fix it. We're using cookies to improve your experience. Click Here to find out more.
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Both are fine, as far as they go. But Microsoft's plan, in particular, has hit a particular pitfall: Just because an app is great on a tablet, doesn't automatically make it a good experience on a PC. There's a real difference between an app that's good with a touchscreen and an app that's good with a mouse and keyboard.
It's not an impossible gulf. Going back to Windows 10, Facebook has built a pretty-solid Messenger app that works pretty well on both tablets and laptops.
Vintage and obsolete products
But it takes work to achieve that balance. And the more work it needs, the less developers are going to bother since that negates the point of having a write-once-run-anywhere system. If Apple isn't able to give developers an easy way to create apps that are equally compelling across all three platforms, then the only thing Mac users will really get from the Marzipan unification is a catalog of disappointments.
That won't do much to reverse the PC's declining fortunes.
Drawbacks to consider
And even if Apple does deliver on the promise of Marzipan, it's tough to see it as anything more than a last gasp for the MacOS ecosystem — a wave of apps to bridge the awkward in-between time, with the Mac gradually getting less relevant even as the iOS ecosystem continues to mature. So yes, in theory, it sounds great for jilted Mac fans that they possibly stand to get a massive influx of new and updated software.
But another way to look at it is that it's a last hurrah for MacOS as the iPhone and iPad get closer and closer to replacing the Mac as we know it. Compared to the September quarter of , this year's third quarter Mac share was down nearly a fifth. Computerworld calculated Mac and Surface shares using month rolling totals to eliminate the seasonal spikes in both lines.
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Mac revenue as a portion of all Apple revenue usually peaks in the September quarter, while Surface hits its highest percentage in the December quarter. Meanwhile, the percentage of Microsoft's revenue attributed to the Surface hardware line has been increasing. In the September quarter, Surface's month share of all revenue was a record high 5. But the numbers do not necessarily describe each company's interest in, or intent for, their home-grown personal computers, argued Jan Dawson, principal analyst at Jackdaw Research.
Yet Microsoft has gone most of its history sans hardware, while Apple's foundation was hardware from the beginning, almost a decade before the Mac. The irony is that although Surface revenue has grown as a percentage of the whole, Microsoft could dump the line without much, if any, harm.